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Rob Frankel is the author of The Revenge of Brand X: How to Build a Big Time Brand™ on the Web or Anywhere Else. He has been the Business Opinion columnist for Ziff-Davis Internet Business Magazine and has contributed to Business Week Magazine, The Washington Post, Newsweek magazine, The British Broadcasting Corporation (BBC), The Los Angeles Times, The Wall Street Journal, American Way magazine, Marketing Tools, Net Marketing, Los Angeles Business Journal, Entrepreneur, PhonePlus Magazine and Business Marketing. He is also published throughout the web, notably at CNET's,, Net Worth,, the Advertising Media Internet Center and of course, in the FrankelTips Weekly.

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