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FAQ's About Frankel & Anderson

Exactly why should you insist on Advertising, Marketing & Killer Creative from Frankel & Anderson? Click your way to the answers right here!

Why accounts the world over choose Frankel & Anderson.

Frankel & Anderson works with clients throughout North America, providing services far beyond those of traditional agencies. In addition to award-winning, strategically consistent creative advertising and corporate identity (see portfolio/samples), we also help fund start-up companies, create profit centers for existing ventures and form strategic alliances.

What kinds of clients choose Frankel & Anderson?

Frankel & Anderson works with large national accounts (FOX Video, Sony, RE/MAX, Sea World, Honda, Disney to name a few) and smaller local accounts in almost every category.

We create and execute award-winning, business-building work for a wide range of clients, be they corporate, retail, business to business or trade campaigns.

It doesn't matter where you're geographically located. All that matters is that you want excellent work done on time and under budget

Totally digital. Way more responsive.

Because we're 100% digital, Frankel & Anderson can deliver higher quality product faster and far less expensively than traditional agencies. We used to run major agencies, so we know how to get back to you with the right stuff faster -- in hours and days, not weeks or months.

We assign you your own Private Screening Room on the Frankel & Anderson website, where you can access and monitor your assignment via the web, at any time of day.

If you have a telephone line, fax machine or modem, you can have access to any assignment instantly -- and right on budget.

How we work with you.

This is how we work with clients. Some of these may be right for you; others may be totally out of the ball park. That's perfectly fine. We like to work at a client's comfort level, so feel free to choose any of the following, or perhaps submit your own:

PRIVATE CONSULTING: For those who require higher level, personal consulting on branding, strategic and creative planning/execution, Rob Frankel is available via Big Time Branding.

PROJECT: Each project is divided into two parts: concept and production. Concept begins with strategy development and ends at the "full-color comp" stage. Body copy is generally not included. Production begins the physical construction through delivery to your doorstep (although some clients prefer to handle some production such as printing by themselves). Each project is bid in writing (see below).

EQUITY: A good creative marketer does good ads. A great marketer does good deals. One of the characteristics that separates Frankel & Anderson from traditional agencies is that we understand the potential and future values of companies. As a result, several of our clients have asked us to become equity partners in their organizations. These arrangements are negotiated on individual bases.

TRANSACTIONS: Another aspect of Frankel & Anderson that bears mention is our ability to bring working third-party partners together to form symbiotic business relationships. Strategic alliances, client introductions and consumer base delivery are all part of a comprehensive marketing effort. Frankel & Anderson actively pursues these opportunities for its clients, with remuneration negotiated on individual bases.

Procedures: Less paperwork, more productive work!

ESTIMATES: All projects begin with a written Estimate, which outlines pretty much what is -- and is not -- covered by the fees found at the bottom of the form. The Estimates are designed to keep paperwork to a minimum. We fax the Estimate to you, and if it meets with your approval, you simply check the "Fax Authorization" box, sign where indicated and fax it back. It's that simple. For your protection, no work begins until the Estimate is signed.

APPROVALS: Each project is produced digitally, which allows for all projects to be faxed or modemed to you in order to be monitored for progress. At times, it may be appropriate for your representative to sign off on a project. It is perfectly fine to do this by fax.

We strongly urge that you appoint one person in charge of final approval for all Frankel & Anderson projects. Nothing kills good ideas faster than committees and nothing wastes more hours of consultation time.


If you have any further questions, call toll-free (in the USA and Canada) 1-888-ROBFRANKEL. You can also call 1-818-990-8623, fax to 1-413-778-0909 or e-mail to

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