I don't care what they've told you: Public relations agencies, design firms, ad agencies, media consultants and bloated branding outfits may think they do branding, but they really don't. They may create awareness for brands or designs for brands, but they don't create implementable strategies that produce tangible increases on your bottom line. I build brands like yours from the outside in, rather than from the inside out. That's why my clients' brands resonate more deeply with the people who buy them and use them, which results in more real, trackable - and profitable - revenue.

And those are just the first few differences between what I do and what everyone else does.

Branding is the most misunderstood concept in all of marketing, even among so-called professionals. For example, people think successful branding is about awareness. It isn't. After all, everyone knows about cancer, but how many people actually want it?

See what I mean?

Branding is way more than just your logo or name. After all, when was the last time you bought something because the company changed its logo? Brand strategy is the reason why people evangelize you. Real branding raises your bottom line revenues, lowers customer acquisition cost, increases customer retention and profitability. So before you hire anyone for branding, make sure you know what you're looking for. There are some things here that may help, including Before & After Case Studies and various ways I can work with you.

My book, Th e Revenge of Brand X, finally clears up everything you ever wondered about branding and why you should invest in it now, before it costs you more to do it -- or re-do it -- later. It's required reading in marketing agencies and universities around the world and tells you how I turn businesses profitable through branding strategies alone, regardless of economic climate or whether your business is offline or online.

"The best branding expert on the planet."
-- StrikingItRich.com

People ask me why my brand strategies work so well. And the answer is very simple, based on my own definition:

Branding is not about getting your prospects to choose you over your competition; it's about getting your prospects to perceive you as the only solution to their problem. If they don't see you as the only solution, it means they're still shopping.

I mainly do consulting, usually for companies who sink zillions of dollars into a website or a business and then scratch their heads wondering why it just sits there like a lox. Sometimes it's a corporate War Room Session to get the brand back on track. I also do a fair amount of expert witness work and speaking (watch the streaming video) at universities and events.

To read published articles, click on "Archives" or check out the blog for yourself. Click here see a few Before & After Big Time Brands. Click here for an incomplete list of clients . If you're looking for downloadable e-books, MP3 lecture series and my other tree-killing books, they're all at the FrankelBiz store.

If you have any other questions, you can contact me directly or toll-free (throughout North America) at 1-888-ROBFRANKEL.

Thanks for dropping in. By the way, that's a swell tie you're wearing.

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